Marketing is required for every business to survive, thrive and grow and this peer-led community and networking hub has been created to help you grow your business authentically.
Stop procrastinating and wondering what you should be focussing your time on and instead get the support, guidance, challenge and accountability from a community of peers and professionals.
Just because you feel like a one-person marketing team taking on an entire industry doesn't mean you have to go it alone!
There are a million people out there telling you what you should be doing to grow your business but no support to help you figure out what to prioritise or what works best for you - this club is here to solve this challenge because we all know there is no one-size-fits-all-solution.
In 2006, Charlie, an engineer-in-the-making decided to leave university to be curious about what else was out there in the world. Following a year working in a customer service role, Charlie moved to Sardinia and started her first business - making and selling Olive Oil and Artisan Foods. She soon realised that customers in the UK didn't respond well to the low acidy levels of the olive oil or the methods used to harvest, press and bottle the oil - they were however more interested in its taste and how it made them feel....
Fast Forward a few years, a few failures and many lessons learned Charlie discovered marketing was much more than simply talking about how good products and services were and instead it was all about helping the right people find the right solutions to their problems and in a language that the customer talked in - not the supplier.
As a one-person marketing team who then went on to lead bigger teams Charlie noticed that there was a distinct lack of help out there for small companies and individuals in the B2B space - everything was either focussed around B2C marketing or aimed at large organisations with big budgets and lots of time.
B2B Marketing is traditionally seen to be dull, boring and overly promotional and it doesn't need to be and you shouldn't have to jump through hoops or work in marketing specific roles to realise it. There are so many ways to breathe life and excitement into B2B marketing and make it more human.
As a result the idea to form The Curious B2B Marketing Club came about, a safe and supportive space to promote a more human and exciting approach to B2B marketing that didn't require huge budgets and life outside of work to achieve.
Our values are Curiosity, Forward Thinking, Adventure, Excitement, Challenge, Connection, Support and Commitment and we promote this in everything we do.